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Make Money on Amazon with Twitch

Make Money on Amazon with Twitch

Yes, it is possible to make money with Amazon through Twitch. Since Amazon owns Twitch, there are multiple integrated ways for Twitch streamers to earn revenue by leveraging Amazon’s ecosystem. 

Key Ways to Make Money on Amazon with Twitch

Here’s a breakdown of how you can do it:

1. Twitch Affiliate and Partner Programs

  • Twitch Affiliate: As a Twitch Affiliate, you can earn money through subscriptions, Bits (Twitch’s virtual currency), and ads. To qualify, you need at least 50 followers, 500 total minutes of broadcasts in the last 30 days, and an average of 3 concurrent viewers.
  • Twitch Partner: This is the next level, offering higher earning potential with more exclusive features like custom emotes, increased ad revenue, and advanced streaming tools. Partners have a larger and more engaged audience, so they typically make more money.
  • How It Ties into Amazon: Twitch subscriptions are integrated with Amazon Prime via Twitch Prime (now called Prime Gaming). If viewers have an Amazon Prime membership, they get a free Twitch subscription each month, which they can use to support streamers. You earn a portion of the subscription fee if a viewer uses their Prime subscription on your channel.

Income Potential: For each Prime Gaming subscription, you earn around $2.50. With more subscribers, you can grow this revenue stream significantly.

2. Amazon Affiliate Links

  • How It Works: You can use the Amazon Associates program to share affiliate links with your viewers. For example, if you stream games, you can share links to the games you’re playing or the gear you use (headsets, gaming chairs, PCs). When viewers click your link and purchase the item (or any item), you earn a commission from Amazon.
  • Implementation: You can post affiliate links in your Twitch profile, in your chat during streams, or in descriptions of VODs (Video on Demand). For gamers, you can even link to game pages, encouraging viewers to buy the games you’re playing or accessories you’re using.
  • Income Potential: Depending on the product category, you can earn between 1% and 10% of the purchase price for each sale. The more active and engaged your audience, the more likely you are to earn commissions.

Example: You’re playing a popular game, and you share a link to that game on Amazon. When viewers click on your link and buy the game, you get a percentage of the sale.

3. Selling Merchandise via Amazon Merch

  • How It Works: With Amazon Merch on Demand, you can design and sell custom merchandise (T-shirts, hoodies, etc.) directly through Amazon. Your viewers can buy your branded merchandise, and Amazon handles production, shipping, and customer service.
  • Implementation: Create designs related to your Twitch channel or gaming content, upload them to Amazon Merch, and promote the products on your Twitch stream. You can share the links in your Twitch chat or profile, and encourage viewers to support you by buying the merch.
  • Income Potential: You earn royalties from each item sold. The amount depends on the price of the product and Amazon’s base production costs.

Example: You design a custom T-shirt with your Twitch channel logo and promote it during your live stream. When viewers buy the shirt from Amazon, you earn a royalty on each sale.

4. Amazon Games and Twitch Integration

  • How It Works: Amazon owns several game development studios, and it integrates its games with Twitch. You can stream games like New World (Amazon’s MMORPG) and participate in Amazon’s promotions to earn additional rewards or exposure.
  • Implementation: Stream games from Amazon Game Studios or participate in Amazon-backed events. Viewers can get in-game items or bonuses if they watch your streams for a certain amount of time, which encourages more people to tune in, increasing your engagement and potential earnings.
  • Income Potential: While you’re not directly earning money from this, it helps build a larger audience, increasing your chances of earning more through subs, affiliate marketing, and merchandise sales.

Example: You stream New World and promote in-game Twitch Drops (exclusive in-game rewards for viewers who watch your stream). This attracts more viewers, which can boost your subscriptions and overall earnings.

Make Money on Amazon with Twitch

5. Sponsored Streams and Brand Partnerships

  • How It Works: As your Twitch channel grows, you may attract sponsorship deals from brands, including Amazon and companies that sell on Amazon. Brands pay you to promote their products during your stream, often offering a flat fee or commission based on sales generated through your affiliate links.
  • Implementation: Brands will approach you (or you can pitch yourself) to feature their products during your streams. This could include unboxing or reviewing Amazon products or simply using a sponsored product on stream (such as a gaming chair or streaming equipment).
  • Income Potential: Payments for sponsored streams can vary based on your audience size, but experienced streamers can earn hundreds or thousands of dollars per sponsorship deal.

Example: A company that sells gaming chairs on Amazon sponsors your stream. They pay you $500 to feature the chair during your stream and share an Amazon affiliate link to it.

6. Prime Gaming Loot and Freebies

  • How It Works: Amazon’s Prime Gaming gives members free in-game loot, exclusive bonuses, and free PC games every month. As a Twitch streamer, you can promote Prime Gaming to your viewers, encouraging them to subscribe and use their free benefits, which in turn supports you through Twitch subscriptions.
  • Implementation: Promote Prime Gaming perks to your viewers, such as free games or in-game content. Remind your audience that if they have Amazon Prime, they can get a free Twitch subscription every month.
  • Income Potential: For every Prime Gaming subscription, you earn a share of the subscription fee, as mentioned earlier.

Example: You remind your viewers to claim their free in-game items through Prime Gaming, and in return, they subscribe to your Twitch channel with their free Prime subscription.

7. Twitch Extensions for Amazon Products

  • How It Works: Twitch offers several extensions that can enhance your stream, including extensions that showcase Amazon products. You can use these to display the gaming gear or products you’re using in real-time, allowing viewers to click and buy directly from Amazon.
  • Implementation: Add extensions to your stream that show the products you’re using, such as your microphone, headphones, or the game you’re playing. You can include affiliate links to earn a commission from sales.
  • Income Potential: Similar to affiliate marketing, the more viewers click and buy, the more you earn.

Example: You’re using a gaming mouse, and the extension shows it in your stream with a clickable link to buy it on Amazon. Viewers can purchase it directly, and you earn a commission.


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