Yes, it is possible to make money on YouTube with nursery rhymes. Many creators have successfully built channels focused on children’s content, particularly nursery rhymes, songs, and educational videos. 

Key Ways to make money on YouTube with Nursery Rhymes

Here’s how you can monetize this type of content:

1. Ad Revenue

• How it Works: Once your channel meets the eligibility requirements for the YouTube Partner Program (1,000 subscribers and 4,000 watch hours in the past 12 months), you can start earning money from ads displayed on your nursery rhyme videos.
• Revenue: Channels focused on children’s content often attract a large audience, leading to significant ad revenue. The cost per thousand impressions (CPM) for kids’ content can be higher due to its appeal to advertisers targeting parents.

2. YouTube Kids

• How it Works: Upload your nursery rhyme videos to YouTube Kids, a separate platform designed for children’s content. YouTube Kids is a family-friendly app that allows parents to control what their kids watch.
• Revenue: You can still earn ad revenue through YouTube Kids, and many parents prefer content that is specifically designed for children.

3. Merchandise Sales

• How it Works: If your nursery rhyme channel gains popularity, you can create and sell merchandise related to your content. This could include toys, clothing, or educational materials featuring characters or themes from your videos.
• Revenue: Merchandise sales can provide a significant source of income, especially if your brand resonates with young viewers and their parents.

4. Sponsorships and Brand Collaborations

• How it Works: Once your channel is established, companies may reach out for sponsorships or brand partnerships. This could involve promoting educational toys, children’s books, or other family-friendly products within your videos.
• Revenue: The income from sponsorships can be substantial, especially if you have a strong viewer base and engagement.

5. YouTube Premium Revenue

• How it Works: YouTube Premium subscribers pay for an ad-free experience, and you earn a portion of the subscription fee when they watch your videos. Since many parents use YouTube Premium to provide ad-free content for their children, this can be an additional revenue stream.
• Revenue: The more Premium subscribers who watch your nursery rhyme videos, the more you can earn.

6. Educational Content

• How it Works: Many nursery rhyme channels also create educational content that helps children learn colors, numbers, letters, and other basic concepts. This type of content can attract both views and sponsorships.
• Revenue: Combining nursery rhymes with educational elements can increase your channel’s appeal, leading to higher viewership and revenue opportunities.

7. Affiliate Marketing

• How it Works: You can promote children’s products, such as books, toys, or educational materials, and include affiliate links in your video descriptions. When viewers purchase through your links, you earn a commission.
• Revenue: This can be a steady income stream if you promote high-quality products that your audience is interested in.

8. Digital Products

• How it Works: Create and sell digital products, such as e-books or printable activity sheets that complement your nursery rhyme videos. This provides additional value to your audience.
• Revenue: Digital products often have high-profit margins and can generate consistent income if marketed well.

Successful Examples:

Several channels have successfully monetized nursery rhymes, including:

• Cocomelon: One of the most popular channels for nursery rhymes and children’s songs, known for its vibrant animations and catchy tunes.
• Super Simple Songs: Offers a variety of educational songs and nursery rhymes, often featuring engaging animations and characters.

Creating nursery rhyme content on YouTube can be a profitable venture if done correctly. By leveraging ad revenue, sponsorships, merchandise, and other monetization strategies, you can build a successful channel that entertains and educates children while generating income. Consistency, quality, and understanding your target audience are key to success in this niche.

Popular Creators that make money on YouTube with nursery rhymes

Here are some popular YouTube creators who make money on YouTube with nursery rhymes and children’s content:

1. Cocomelon – Nursery Rhymes
   • Description: Cocomelon is one of the most successful children’s channels on YouTube, featuring animated nursery rhymes, songs, and educational content. The channel is known for its catchy tunes and colorful animations, appealing to toddlers and young children.
   • Subscribers: Over 170 million.
2. Super Simple Songs
   • Description: This channel provides a variety of educational songs and nursery rhymes, often incorporating fun animations and engaging characters. The content focuses on teaching children basic concepts through music.
   • Subscribers: Over 39 million.
3. Little Baby Bum
   • Description: Little Baby Bum features animated nursery rhymes and songs designed for preschoolers. The channel’s bright colors and entertaining characters make learning fun for young viewers.
   • Subscribers: Over 36 million.
4. Pinkfong! Kids’ Songs & Stories
   • Description: Pinkfong is known for its viral hit “Baby Shark” and offers a wide range of nursery rhymes and children’s songs. The channel features vibrant animations and interactive content for kids.
   • Subscribers: Over 49 million.
5. The Wiggles
   • Description: An Australian children’s music group, The Wiggles create entertaining videos that include nursery rhymes, songs, and educational content. They are known for their lively performances and catchy tunes.
   • Subscribers: Over 15 million.
6. Dave and Ava
   • Description: This channel features animated nursery rhymes and songs featuring a cat and a dog, designed for preschool-aged children. The content is educational and entertaining, helping kids learn through music.
   • Subscribers: Over 16 million.
7. Baby Shark – Pinkfong
   • Description: Pinkfong’s Baby Shark video became a global phenomenon. The channel features various children’s songs and animated content, making it popular among young audiences.
   • Subscribers: Part of the Pinkfong brand, which has over 49 million subscribers.
8. Bounce Patrol – Kids Songs
   • Description: Bounce Patrol produces original children’s songs and nursery rhymes, featuring a fun cast of characters. Their videos focus on music and dance, engaging kids in a lively way.
   • Subscribers: Over 8 million.
9. Nursery Rhymes by Kidz Bop
   • Description: Kidz Bop offers a children’s music brand that adapts popular songs into kid-friendly versions, including nursery rhymes. Their content appeals to both kids and parents looking for family-friendly music.
   • Subscribers: Over 4 million.
10. Silly Songs for Kids

• Description: This channel features a mix of nursery rhymes, kids’ songs, and educational content. It aims to entertain and teach young children through music.
• Subscribers: Over 3 million.

These channels have successfully monetized nursery rhymes and children’s content through various means, including ad revenue, sponsorships, and merchandise sales. Their engaging content appeals to young audiences, making them some of the most popular creators in this niche on YouTube.